Three New LEGO Friends Sets Head to Heartlake's Unicorn Café

Are unicorn-themed LEGO sets something your household could actually resist? Asking for a friend. LEGO announced three new Friends sets on 28 October via a Unicorn Café pop-up reveal event, themed around a new Heartlake City location. The press event format means full set numbers and pricing haven't been confirmed publicly yet - the details tend to follow within a few days of these launches.

Friends is in an interesting place right now. The 2023 relaunch pushed the theme toward grounded, real-world settings with more relatable characters, and it worked. A Unicorn Café feels like a deliberate pull back toward the whimsical end of things - not a full retreat, but an acknowledgement that magic and sparkle still belong in the mix. For the 6-10 age group the theme targets, that combination tends to land well.

The pop-up reveal format has become a regular LEGO marketing approach, generating content and press coverage before the sets reach shelves. It does mean we're working with limited specifics right now. Friends sets have historically sat in the £10-£45 range for most entries in a wave, which makes them among the more accessible options for families. Whether these three hold to that pattern, we'll see.

Shelf space is always the honest consideration with Friends. The sets are displayable enough that they stick around rather than getting built and boxed. Three new sets arriving at once means some decisions about what stays out.

from www.lego.com.