LEGO's 2026 Holiday Ad Is Here, and Daft Punk Brought the Music

Did you hear "One More Time" in LEGO's holiday ad and immediately do a double take? The LEGO Group dropped its 2026 holiday spot today, and it's built directly around the Daft Punk partnership announced back in October - the one headlined by RobotRock's greenlit LEGO Ideas submission, the Daft Punk Concert.

The ad runs 74 seconds and was directed by Michael Gracey - the man behind Better Man and The Greatest Showman. The concept follows a single 2x4 brick through the "LEGO Holiday Workshop", passing between characters from across the LEGO universe.

You'll spot 21370 E.T. the Extra-Terrestrial, 72537 Derpy Tiger and Sussie Bird, Doctor Doom, Thor, the NINJAGO Twin Titans, KPop Demon Hunters, and LEGO F1 Academy driver Esmee Kosterman. The mix is gloriously chaotic.

"One More Time" is a smart choice for a campaign about creativity and giving - it connects generations in exactly the way LEGO tends to, which is presumably the point. The ad is genuinely fun to watch.

The Daft Punk Concert set itself is one of 15 LEGO Ideas sets currently in production, so it'll be a while yet before it arrives on shelves. In the meantime, you can see the Holiday Workshop brought to life at the flagship stores on New York's 5th Avenue and London's Leicester Square, with festive events planned at stores worldwide.

Buy at LEGO.com: E.T. the Extra-Terrestrial | Derpy Tiger and Sussie Bird