Birthday Cake 40780 Added to Insiders Day as a Free GWP

If you've been tracking the Insiders Members Day deals this week, there's a late arrival. LEGO has added the Birthday Cake (40780) as a bonus GWP to the US store, spend $65 or more on LEGO.com before 19 September and it's yours, while stocks last.

It came in after the main Insiders Day promos went live, it stacks with those other deals. The wider Insiders Day promotion (9 September) offers double points on DUPLO, Friends, Classic, Creator 3in1, City, Ninjago and DREAMZzz sets, and there's also a free Batman polybag (30726) with $40/£35 spend on Batman sets running until 19 September. If you're already pushing a purchase to hit a different threshold, you might clear $65 in the same basket and pull this in at no extra cost.

Note: At the time of writing, the 40780 GWP has only been confirmed on the US LEGO Shop. No UK or EU threshold has been announced - check your regional LEGO.com store for availability.

The 40780 isn't new - it launched last year - so LEGO is running down existing stock.

A free birthday-themed set has obvious appeal if someone in the house has a birthday coming up, and it's the sort of compact, cheerful build younger kids genuinely enjoy. Stocks are limited and the window closes 19 September, so if you were already planning a shop this week, the timing works in your favour.