Daft Punk and LEGO Take Over Leicester Square for Christmas

LEGO's Leicester Square store now has a four-metre Christmas window installation, complete with brick-built Daft Punk. The display is based on the 'LEGO Holiday Workshop' advert that launched this week, playing out across two scenes: a daytime workshop and a nighttime party.

Physical brick-built models are combined with digital animation, lighting and sound. Visitors can interact at designated points to trigger changes in the display, which makes it worth seeing in person rather than just scrolling past photos.

All the models were built at LEGO's facility in Kladno, Czechia before being transported over. Leicester Square has the largest installation at just over four metres. A matching display - nearly three metres tall - has also gone up at the Fifth Avenue store in New York, running the same animation.

The advert itself features a range of characters alongside Daft Punk, from Yetis to Doctor Doom, and the window captures some of that variety in bricks. According to LEGO, this year's holiday windows contain more brick-built elements than any previous version - and given the scale of what's gone up in London, that's believable.

If you're making the trip to Leicester Square, the store stocks 40874 Santa's Holiday Countdown and 40743 Christmas Table Decoration for seasonal builds to take home.

Buy at LEGO.com: Santa's Holiday Countdown | Christmas Table Decoration