LEGO Confirms Hello Kitty Sets for 2027 in New Sanrio Partnership

Hello Kitty is coming to LEGO. The LEGO Group and Sanrio announced a multi-year partnership today, with sets featuring Hello Kitty and Friends due in 2027. That's about all we know for now. No set names, piece counts, or prices yet - just confirmation it's happening, a teaser image, and a dedicated page at LEGO.com/sanrio. These early announcements are essentially placeholders while the sets are still in development.

Hello Kitty has been around since 1974 and appears on roughly 50,000 products sold across 130 countries every year. She's one of those characters that genuinely crosses generations - plenty of adults who grew up with her in the 80s and 90s now have kids who love her just as much. LEGO clearly sees that cross-generational appeal as a good fit for their audience.

The "Hello Kitty and Friends" branding is promising. It suggests the range won't be limited to Hello Kitty herself but could bring in characters like My Melody, Cinnamoroll, Pompompurin, and Kuromi. Whether these end up as buildable display pieces aimed at older fans or proper playsets for younger builders, we'll have to wait and see. 2027 feels distant right now, but details on specific sets will almost certainly surface well before then.

There are a few early hints, at least. The Sanrio page on LEGO.com carries a teaser calendar for October: pudding on the 14th (Pompompurin's signature), a football on the 16th, cherries on the 21st for My Melody, and Kuromi on Halloween. The teaser video shows Hello Kitty, Kuromi, My Melody, Pompompurin and Cinnamoroll floating out of a yellow LEGO bag, so those five look like safe bets. Watch those dates for the first real details.