Art

LOVE

31214
791 pieces
Retiring Next 8 months
BUYING ADVICE
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36% OFF
At 36% off, this is an excellent deal for this set. Price just dropped from £63.99.

retail price

£69.99

 

best price

£44.99

-£25.00

Lowest ever: £38.99 at ASDA (16 Mar 2026)

This set is 36% off - watch it to get notified of even bigger drops

About LEGO LOVE

Building this 791-piece recreation of Robert Indiana's iconic LOVE sculpture offers a collaborative experience, with two sets of instructions allowing couples or friends to construct the model together. The design faithfully captures the original artwork's distinctive typography and bold colour scheme.

The finished model stands 25 cm high and 25 cm wide with a depth of 6 cm, making it a substantial display piece that works well in living rooms, bedrooms or offices. The brick-built interpretation maintains the sculpture's characteristic stacked lettering arrangement, with vibrant red, blue and green elements that mirror the famous public artwork.

Construction and Display

The set uses advanced building techniques to create the three-dimensional letter forms whilst keeping the model relatively compact. The shallow depth allows it to sit comfortably on shelves, mantels or desks without taking up excessive space. The colour blocking follows Indiana's original design principles, creating visual impact through the interplay of primary colours against clean geometric forms.

Where to Buy LEGO LOVE for the Best Price

We've been tracking prices for this set since November 2025. The recommended retail price is £69.99. It's currently available from 16 retailers, with Amazon offering the best price at £44.99, which is 36% below RRP. The lowest price we've ever recorded was £38.99 at ASDA in March 2026, 44% off RRP. Over its tracked history, prices have ranged from £38.99 to £79.99. This set is expected to retire next 8 months, so prices may increase as availability decreases.

Set Details

Set Number
31214
Pieces
791
Theme
Art
RRP
£69.99
Best Price
£44.99
Price per Piece
0.06p
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Price History

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Price History

John Lewis
06/11/2026
£58.00
Magic Madhouse
05/11/2026
£57.91
Sports Direct
03/11/2026
£58.00
Very
02/11/2026
£57.99
Argos
31/10/2026
£70.00
Zatu
31/10/2026
£57.99
Amazon
23/10/2026
£44.99
LEGO
21/10/2026
£69.99
Coolshop
19/10/2026
£69.99
Selfridges
18/10/2026
£70.00
Hamleys
17/10/2026
£69.99
ASDA
08/10/2026
£59.00
Currys
08/10/2026
£69.99
Chaos Cards
06/08/2026
£59.95
Brickabrac
18/05/2026
£63.99
Game
20/04/2026
£58.00